Branding that shimmers and shines to the people who matter

Tell and show your story better so you can grow with purpose, earn more, and work less.

Psst. Wanna know how it works?

PeopleWhoMatter

Get ready to land your luster...

STEP 1

Brand Shimmer Blueprint

Let's find your hidden gems.
With just 2 hours of your time, we'll give you a unique blueprint with clear and actionable direction for branding success.
You will better understand your opportunity, know what to start doing and stop doing, and feel confident in evolving your brilliant brand to match a scaling business.
Then you can implement the details, or we'll do it for you in Step 2. 
Step1_Shimmer_Crystal_Sun

STEP 2

Brand Shine Intensive

Bring your brand into the light in as little as 2 weeks.
We craft an unforgettable brand experience so you can shine to the people who matter most for you and your business.
Our signature process delivers what you need faster and easier, so you avoid scope creep, unexpected costs, endless revisions, and stalled progress.
Pick from 3 bespoke package tiers:
Brand Shine — Glimmer
Brand Shine — Gleam
Brand Shine — Glow
Step2_Shine_Diamond_Melon
STORY + ARCHETYPE + AUDIENCE + PURPOSE + VISION + MISSION + VALUES + VOICE + TONE + TAGLINE + MESSAGING + LOGO + COLOR + TYPOGRAPHY + DESIGN + IMAGERY + WEB + STORY + ARCHETYPE + AUDIENCE + PURPOSE + VISION + MISSION + VALUES + VOICE + TONE + TAGLINE + MESSAGING + LOGO + COLOR + TYPOGRAPHY + DESIGN + IMAGERY + WEB + STORY + ARCHETYPE + AUDIENCE + PURPOSE + VISION + MISSION + VALUES + VOICE + TONE + TAGLINE + MESSAGING + LOGO + COLOR + TYPOGRAPHY + DESIGN + IMAGERY + WEB +

Are customers tuning you out?

Branding is your most powerful tool to differentiate, connect, and thrive. 

Are you worried about your outdated or nonexistant brand?
Are you generic and forgettable in a competitive market?
Do you have a lonely website, gathering dust?
Do you struggle to communicate the value you deliver?

Don't let 6+ months pass you by.

Because building momentum starts with nailing your message and mirroring your look to match.

Get a memorable branding suite in one sweep.

So you can get back to doing what you love.

HappyClientMan

Why work with us?

People have nice things to say:

"A RARE TALENT"

"AN ABSOLUTE ROCKSTAR"

"UNDERSTANDS HOW TO GET THE BEST OUT OF PEOPLE"

"TAKES THE TIME TO UNDERSTAND THE STRATEGY BEHIND THE BUSINESS"

"HARD WORKING, ENTHUSASTIC, COLLABORATIVE"

"ASKS THE RIGHT QUESTIONS, KNOWS HOW TO FIND OPPORTUNITIES"

"KEEPS PROJECTS ON TRACK, STAYS FOCUSED ON GOALS"

"SMART, STRATEGIC, HIGHLY RESOURCEFUL"

"AMAZING ABILITY TO KNOW THE ANSWER TO EVERY QUESTION YOU HAVE — EVEN QUESTIONS YOU DON'T KNOW YOU HAVE"

"A WIZARD"

WhatDoTheySayLady
WhatDoTheySayGuy

So glad you're here!

OUR FOUNDER

Hi! I'm Allie Page.

I'm passionate about turning your business-for-good into an impactful brand.
Why? My why is 'Better' — we all deserve better
After reaching VP-level in a global creative agency, I was laid off at the most vulnerable moment during my son's sudden health crisis. I went from planning family dreams to panic attacks.
With no job and new priorities, I gained perspective.
Unpredictable medical needs made finding a new role difficult. Refusing to give in, I jumped into self-employment to control my schedule and navigate my son's care. And because I started this agency for my son, I named it for my daughter.
Now, The Lou Lab™ allows me to imagine and build a better future for my family. 
Let's find your 'Better' too. Land your luster with Lou.™
OurFounder_AlliePage_AP

Career clients include...

crohns-colitis-foundation
t-mobile
aws
san-juan-preservation-trust
18birdies
photosdotcom
windstar-cruises
capricorn-enterprise
getty-images
amazon
intel
google
fire-corn
ore-ida
kraft-heinz
schwartz-brothers-bakery
keyport
devour
microsoft
linkedin
amazon-business
hulu
amperity
colliers
plus-one-foundation
verity-solutions

...and more!

gem_shine_subtle_seashadow

Not sure what you need?

Let's figure it out!

Book a 15-minute chat, no strings attached.

FigureItOutGirl

“What you do makes a difference, and you have to decide what kind of difference you want to make.”
Jane Goodall

The Lou Lab is an independent, women-owned branding agency. 
We are proud to represent <1% of agencies owned by women.

Land your luster.™
Land your luster with Lou.™
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