About Lou


Building Business
For Better

We champion ‘Better’ — driving businesses toward successful growth along with ethical operations.

Our vision is a world where companies contribute positively, blending profit with purpose.

With optimism, ambition, and integrity, we craft resonant, net positive brands, aiming for a sustainable future and inspiring businesses to be beacons of positive change in society.


Your Branding

Allie Page brings over 12 years of progressive experience as a VP-level global and local agency leader, equally valued in boutique shops and large-scale companies.

She has dedicated her career to bolstering well-known brands and nurturing undiscovered gems, excelling in branding, growth marketing, client services, and operational efficiency.

Driven by a passion for social good and her role as a mom of two, Allie founded The Lou Lab to champion impactful businesses of tomorrow.

Ready for better?


“What you do makes a difference, and you have to decide what kind of difference you want to make.”
Jane Goodall

The Lou Lab is an independent, women-owned branding agency. 
We are proud to represent <1% of agencies owned by women.

Land your luster.™
Land your luster with Lou.™
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